Hey everyone, we have some news… This is a painful email to write but we just found out we have to delay the Sleepout Kickstarter launch to Tuesday, June 22.
You’ve all been so excited and supportive and it’s been incredible. We care about sharing our journey with you as transparently as possible, so being open about what happened is the least we can do.
Here’s what happened
They say entrepreneurship is a roller coaster. We were gearing up to launch tomorrow but we found out a few hours ago that an FB algorithm bot disabled our account because it detected an emoji in an ad (this is a freak thing - we actually were able to speak with someone at Facebook who said the flag was a mistake).
We can't launch on Kickstarter without our FB account - not without wildly missing our goal - and so we have to delay our launch until our account is reinstated.
We’re really sorry. We were so excited, as I’m sure you may have been too. We know now, after speaking with Facebook, that we’ll be able to launch next week on our new date.
Huge thank you to our partners at Enventys Partners for jumping on the issues so quickly and giving us a game plan to move forward on. Also thank you to the Facebook team members we reached out to who responded to a Linkedin message from a stranger for jumping on with us to help as well.
We've had a lot of great things happen for us so far so we're still focusing on the good and that momentum. There is a silver lining in the fact that this happened today and not tomorrow morning, and we’ll get to launch refreshed from the weekend.
We are here and available to answer any and every question leading up to the campaign, and if you’re open to helping us keep up the momentum next week by sharing or backing the campaign, I mean we’d just give you the biggest thank you’s in the world.
So, here’s a massive thank you for understanding. New launch day is Tuesday, June 22nd. Hope we’ll see you then, and as always, we so appreciate your support.
-Mark & Hannah